We are proud that our packaging "Smart Cups" by the client Mimic BV (Hero Group AG) has been nominated for the Swiss Packaging Award 2021 in the category Convenience.
Comment of the jury:
This portioning system for baby milk is not only convenient for parents, but also for the baby. Inserting the portion pack into the bottle belonging to the system is self-explanatory, and opening it is easy and safe thanks to the large grip tab. A unique feature is that the bottom of the portion pack contracts when the baby sucks. This prevents vacuum formation in the bottle, the baby no longer sucks in air, and cramps and burping are reduced. For the jury, this is a packaging system that implements convenience in a holistic way. (Translated)