Committed companies from industry and commerce have launched PRISMA with the aim of realizing the circular economy for packaging in Switzerland. At the core of their joint commitment is the realization that only with joint strength can something be changed. In PRISMA, the members identify common issues that they want to tackle. By means of pilot tests, it should be possible to try out new things and learn new things.
For the circular economy to work, packaging must be recyclable. This starts at the design stage, where we follow the guidelines of the Design for Recycling Alliance. This means that packaging is designed to be 100% recyclable. This can be, for example, easy separability of the individual components or the use of plastics that are as widely available as possible.
